brand design // campaign marketing
presented in the 2020 bgsu bachelor of fine arts show
#BEONEMORE is a campaign designed to boost motivation in all athletes. Coaches, trainers and teammates would always say “one more” in relation to reps, laps, points, etc. #BEONEMORE expands on that concept of “one more rep” in numerous ways that could include physical and mental applications. #BEONEMORE is meant to help athletes push through moments when they think they cannot give anymore, when they feel defeated, and when they begin to settle. This is a strong phrase not only for athletes in a game atmosphere, but also as a person in life. #BEONEMORE encourages individuals to aspire to be better each day, to rise above, to go beyond, to not settle for average. Athletes of various sports have submitted responses on what #BEONEMORE means to them.